Placements
Placement intelligence. Aggregate visibility into where Performance Max and Display campaigns place ads, how that maps to outcomes, and which placements are systemic waste.
What this pillar is.
The placements pillar is the public reference for AdTAO's placement-level visibility. Counts and aggregates are derived from connected accounts at the time of publication, k-anonymity-filtered, and rounded for readability. The pillar publishes weekly editions and a domain-level risk-checker tool; longer articles describe the patterns in plain language.
What's coming.
Each item below becomes a stable URL when its data substrate ships. URLs announced here will not change once published.
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/placements/weekly
Index of dated weekly editions. Each edition is permanent at /placements/weekly/[yyyy-Www] and never edited post-publish.
Coming later
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/placements/methodology
How the aggregates are produced: account inclusion criteria, k-anonymity threshold, rounding rules, with a link to the published aggregation scripts.
Coming later
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/placements/risk-checker
Domain-level lookup tool. Enter a placement domain, see its frequency and risk profile across connected accounts.
Coming later
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/placements/insights
Short articles describing placement patterns in plain language.
Coming later
Canonical source.
The authoritative record for this pillar lives at github.com/ippcteam/adtao-web . Pages on this site are derivative human-readable summaries; the provenance statement above the body links back to the same source.