Search terms
Search-term intelligence. Aggregate analysis of which search queries trigger ads across connected accounts, where the systemic waste sits, and which n-grams reliably signal it.
What this pillar is.
The search-terms pillar is the public reference for AdTAO's n-gram-level visibility. Like the placements pillar, counts are derived from connected accounts, k-anonymity-filtered, and rounded. The pillar publishes weekly editions and an upload-tool that produces an n-gram waste report from a single account's search-term download; insight articles surface compounding patterns over time.
What's coming.
Each item below becomes a stable URL when its data substrate ships. URLs announced here will not change once published.
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/search-terms/weekly
Index of dated weekly editions. Permanent at /search-terms/weekly/[yyyy-Www]; immutable post-publish.
Coming later
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/search-terms/methodology
How the n-gram aggregates are produced: tokenisation rules, k-anonymity threshold, what counts as waste, link to the published aggregation scripts.
Coming later
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/search-terms/upload-tool
Upload a Google Ads search-terms report; receive an n-gram waste analysis scored against patterns seen across connected accounts. Free; account-agnostic; no signup.
Coming later
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/search-terms/insights
Short articles describing search-term patterns in plain language.
Coming later
Canonical source.
The authoritative record for this pillar lives at github.com/ippcteam/adtao-web . Pages on this site are derivative human-readable summaries; the provenance statement above the body links back to the same source.